Evaluation question 4: Who would your audience be for your media product?

4. Who would your audience be for your media product? Indie folk is a small sub-genre of folk that is relatively new to the music world yet is highly popular with bands such as Mumford and Sons, and Of Monsters and Men. The majority of indie folk bands/artists are very well known yet very few of the population that know them, listen to and follow these bands. This provides me with a very niche audience, but with the potential to expand out. Yet there are hundreds of indie folk artists who are were not as well heard of but grow to be huge in the industry such as Ben Howard; this is what I hope my magazine can be, starting out small with a niche audience to become as large in the industry alongside magazines such as Kerrang or Q. I also believe my magazine will be targeted at teenage girls (15+ yrs) as it is a very girly looking magazine and around 15 is when most young people start hearing about and listening to indie folk as it is more 'grown-up' sounding music than what younger teenagers listen to