Audience research methods

To gather research from my potential audience of my magazine, I can use primary and secondary research.

Primary research is information that I gather myself through techniques such as interviews and surveys (survey monkey). From this I can collate quantitative and qualitative data. I can use closed questions (yes or no questions) to gather quantitative data that I can then convert into percentages and graphs, to see how successful magazine will be. To gather qualitative data I can ask the potential audience what their opinions are on my ideas, such as colour scheme and title. The negative for using primary research is that the data takes a long time to collate and process.

Secondary research is analysing already existing informative material, such as on the internet or in books. This can also give me quantitative and qualitative data, as long as I'm specific on the topic I am researching into. Positives to using secondary research is that it is quick to do and there is a wide range of resources and sources to use. However you will be relying on the existing information to be accurate, so there can be an element of doubt.

However, any research that I conduct must fit the demographic of the potential audience; whether that be their age, gender or race.

I am considering doing a vox pop to collate primary data, as I can ask a variety of people 1 closed question to gather numerical data to calculate how successful my music magazine will be. A vox pop will also give me an opportunity to hear peoples opinions on my idea's, what's good and what's bad.